Our cause
We first launched Old Fashioned Week in
2020. During our debut event, we recognized
a unique opportunity to support the food and
beverage industry in a moment of crisis.
Over the past six years, over $600,000 in total
donations has been given to charitable
causes, including the Southern Smoke
Foundation. We are proud to continue
supporting the bar and restaurant community
through Old Fashioned Week events across
the U.S., Canada, and the U.K.
ABOUT SOUTHERN
SMOKE
Southern Smoke Foundation supports food
and beverage workers nationwide by providing
direct
funding to individuals rebuilding from
natural disasters, seeking emergency medical
treatment, and
recovering from accidents or
other crises.
Its mental health program, Behind You,
provides no-cost
counseling to industry
members in several states.
OUR SHARED
IMPACT
With your help, Elijah Craig donated $100,000 to
the Southern Smoke Foundation in 2025. Of that,
$60,000 supported Behind You—Southern
Smoke’s mental health program—which provided
35 food and beverage workers with access to over
674 counseling sessions at no cost. The remaining
$40,000 went directly to the Emergency Relief
Fund, allowing Southern Smoke to provide an
average grant of $2,634 to approximately 15
workers facing unforeseen crises.
This year’s donation will once again be allocated
to both the Emergency Relief Fund and Southern
Smoke’s mental health program. Thanks for
raising a glass with us.