WHAT IS ELIJAH CRAIG OLD FASHIONED WEEK®? Arrow
Old Fashioned Week® is a 10-day celebration brought to you by Elijah Craig Bourbon and PUNCH Magazine. Our fourth annual event will take place in bars and restaurants nationwide, October 13, 2023 – October 22, 2023. Add it to your calendar.
WHO DOES OLD FASHIONED WEEK® SUPPORT? Arrow
Elijah Craig Old Fashioned Week® raises funds for bar and restaurant workers in need. This year, we will be supporting the Southern Smoke Foundation: a crisis relief organization based in Houston, Texas, that serves people in the food and beverage industry. In previous years, Old Fashioned Week® raised $200,000 for the Restaurant Workers' Community Foundation (RWCF): an advocacy and action nonprofit created by and for restaurant and food service workers.
CAN I WATCH OLD FASHIONED WEEK® EVENTS FROM
PREVIOUS YEARS? Arrow
Yes. Many of our past events were recorded and are available to view at any time on our Past Events page.
WHAT’S IN AN OLD FASHIONED? Arrow
The Old Fashioned is a classic whiskey cocktail that you can make at home using just three ingredients: Bourbon, bitters, and simple syrup. It is often garnished with an orange swath and/or a brandied cherry. Click here to get the recipe.
WHY SHOULD I MAKE AN OLD FASHIONED WITH ELIJAH CRAIG? Arrow
Elijah Craig Small Batch offers the right balance of rich flavor and full body that's perfect for the spirit-forward Old Fashioned. Its signature warm spice and subtle smoke flavor complement the sweetness and spiciness of the cocktail's key ingredients.
I’M A BUSINESS OWNER. HOW CAN MY BAR/RESTAURANT PARTICIPATE? Arrow
Venues across the country are invited to showcase their creativity by featuring unique Elijah Craig Old Fashioneds on their cocktail menus. Register your bar or restaurant here to be listed as an official Old Fashioned Week® participant and be added to our interactive map feature.
WHAT DOES IT COST TO PARTICIPATE IN ELIJAH CRAIG OLD FASHIONED WEEK®? Arrow
Nothing! Registration is free, but your bar must carry Elijah Craig Small Batch Bourbon.
HOW WILL CUSTOMERS BE ABLE TO FIND MY BAR/RESTAURANT DURING OLD FASHIONED WEEK? Arrow
Once your bar is registered, your listing will appear in search results on our “Find A Bar” page. This tool lets consumers search for participating bars and restaurants by city/ZIP code. Elijah Craig will also be running a series of media components and out-of-home advertising promoting this feature.
HOW ELSE CAN I LET MY CUSTOMERS KNOW MY BAR/RESTAURANT IS PARTICIPATING? Arrow
We have created a toolkit of digital assets for your bar/restaurant to use to promote Elijah Craig Old Fashioned Week®. It includes social media images and newsletter banners, as well as messaging suggestions. We also encourage you to post your own Old Fashioned photos to your social channels leading up to and during Old Fashioned Week®.
MY BAR/RESTAURANT PARTICIPATED IN ELIJAH CRAIG® OLD FASHIONED WEEK® LAST YEAR. DO I HAVE TO REGISTER AGAIN? Arrow
Yes. You must re-register if you would like your business added to our “Find A Bar” tool this year. However, we have saved for your login information.
I CREATED A BAR LISTING. CAN I STILL MAKE CHANGES TO IT? Arrow
Yes, you can make updates to your bar listing at any time. Log-in to your account here to make changes, add drink specials, upload images, and more.
How does the cocktail contest work? Arrow
We’re asking professional bartenders to submit their best Old Fashioned recipes. The winner will be featured in our first edition cocktail book in 2024, plus receive a $5,000 cash prize. In order for a recipe to be eligible, it must be an innovative take on the Old Fashioned cocktail and made with Elijah Craig Bourbon. For a full list of rules, visit our contest page