WHAT IS ELIJAH CRAIG OLD FASHIONED WEEK? Arrow
Old Fashioned Week is a 10-day celebration brought to you by Elijah Craig Bourbon. Our fifth annual event will take place in bars and restaurants nationwide, October 11 - 20, 2024.
WHO DOES OLD FASHIONED WEEK SUPPORT? Arrow
Elijah Craig Old Fashioned Week raises funds for bar and restaurant workers in need. This year, we will be supporting the Southern Smoke Foundation: a crisis relief organization based in Houston, Texas, that serves people in the food and beverage industry. $1 for every Old Fashioned sold (up to $100,000) will go to the Southern Smoke Foundation. Please note that this promotion is not available in CA, GA, or NY.
In previous years, Old Fashioned Week raised $200,000 for the Restaurant Workers' Community Foundation (RWCF): an advocacy and action nonprofit created by and for restaurant and food service workers.
CAN I WATCH OLD FASHIONED WEEK EVENTS FROM
PREVIOUS YEARS? Arrow
Yes. Many of our past events were recorded and are available to view at any time on our Past Events page.
WHAT’S IN AN OLD FASHIONED? Arrow
The Old Fashioned is a classic whiskey cocktail that you can make at home using just three ingredients: Bourbon, bitters, and simple syrup. It is often garnished with an orange swath and/or a brandied cherry. Click here to get the recipe.
WHY SHOULD I MAKE AN OLD
FASHIONED WITH ELIJAH CRAIG? Arrow
Elijah Craig Small Batch offers the right balance of rich flavor and full body that's perfect for the spirit-forward Old Fashioned. Its signature warm spice and subtle smoke flavor complement the sweetness and spiciness of the cocktail's key ingredients.
I’M A BUSINESS OWNER. HOW CAN MY
BAR/RESTAURANT PARTICIPATE? Arrow
Venues across the country are invited to showcase their creativity by featuring unique Elijah Craig Old Fashioneds on their cocktail menus. Register your bar or restaurant here to be listed as an official Old Fashioned Week participant and be added to our interactive map feature.
WHAT DOES IT COST TO PARTICIPATE IN
ELIJAH CRAIG OLD FASHIONED WEEK®? Arrow
Nothing! Registration is free, but your bar must carry Elijah Craig Small Batch Bourbon.
HOW WILL CUSTOMERS BE ABLE TO FIND MY
BAR/RESTAURANT DURING OLD FASHIONED WEEK? Arrow
Once your bar is registered, your listing will appear in search results on our “Find A Bar” page. This tool lets consumers search for participating bars and restaurants by city/ZIP code. Elijah Craig will also be running a series of media components and out-of-home advertising promoting this feature.
HOW ELSE CAN I LET MY CUSTOMERS KNOW MY
BAR/RESTAURANT IS PARTICIPATING? Arrow
We have created a toolkit of digital assets for your bar/restaurant to use to promote Elijah Craig Old Fashioned Week. It includes social media images and newsletter banners, as well as messaging suggestions. We also encourage you to post your own Old Fashioned photos to your social channels leading up to and during Old Fashioned Week.
MY BAR/RESTAURANT PARTICIPATED IN ELIJAH CRAIG
OLD FASHIONED WEEK LAST YEAR. DO I HAVE TO
REGISTER AGAIN? Arrow
Yes. You must re-register if you would like your business added to our “Find A Bar” tool this year. However, we have saved your login information.
I CREATED A BAR LISTING. CAN I STILL
MAKE CHANGES TO IT? Arrow
Yes, you can make updates to your bar listing at any time. Log-in to your account here to make changes, add drink specials, upload images, and more.
I STARTED MY BAR PROFILE, BUT WASN’T
ABLE TO FINISH IT. DO I HAVE TO
START OVER? Arrow
No, we’ve saved all your information. Log-in to your account here to finish adding your information. You can also edit it at any time.
