From Our Fans
WHAT IS OLD FASHIONED WEEK Arrow
Old Fashioned Week is an annual 10-day celebration brought to you by Elijah Craig Bourbon and PUNCH Magazine, featuring events in bars and online. All week long, we invite you to get together with friends to enjoy unique riffs on this classic cocktail at bars and restaurants near you, while raising funds to support the Restaurant Workers’ Community Foundation. Old Fashioned Week 2021 will take place October 15, 2021 – October 24, 2021 in cities nationwide.
WHO DOES OLD FASHIONED WEEK SUPPORT? Arrow
The Restaurant Workers' Community Foundation (RWCF) is an advocacy and action nonprofit created by and for restaurant and food service workers. Donations go toward direct financial assistance, grants to nonprofit partners, and a zero-interest loan program for small businesses. With your help, Elijah Craig was able to donate $100,000 to the RWCF in 2020. We hope to do so again this year!
WHAT IS THE SCHEDULE OF EVENTS? Arrow
Old Fashioned Week will take place in bars and restaurants across the country October 15-24, 2021. On October 20, you can also join us virtually for a tour & tasting at the all-new Heaven Hill Bourbon Experience: the official home of Elijah Craig Bourbon.
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HOW CAN I PARTICIPATE IN OLD FASHIONED WEEK? Arrow
There are many ways you can participate in Old Fashioned Week, both locally and online. A great way to start is by picking up a bottle of Elijah Craig Small Batch and learning to mix an Old Fashioned at home.
From October 15-24, we encourage everyone to celebrate by ordering this classic cocktail at a bar or restaurant near you. You can find participating locations using our Find A Bar feature. We will also be hosting a virtual Old Fashioned Tour & Tasting with Master Distiller Conor O’Driscoll on October 20 at 7:00PM EST.
Whether you choose to participate online or in-person, please share your Old Fashioned Week experience with us! Follow us @ElijahCraig on Instagram and tag your Old Fashioned photos and videos using the hashtag #OldFashionedWeek. For every image that’s shared with us, Elijah Craig will donate $5 to the Restaurant Workers’ Community Foundation (up to $100,000).
WHERE CAN I GO TO PARTICIPATE IN OLD FASHIONED WEEK? Arrow
Our Find A Bar feature makes it easy to locate bars and restaurants near you, create your own Old Fashioned Week itinerary, and share it with friends. Simply enter your ZIP code to view an interactive map of participating venues in your area and start planning a night out.
I MISSED A VIRTUAL EVENT. CAN I STILL WATCH IT? Arrow
Yes. All of our livestream events are recorded and will be available to view at any time on our Past Events page.
WHERE CAN I WATCH LAST YEAR’S EVENTS? Arrow
Due to COVID-19, all of our last year’s events were held virtually. You can view all of these livestreams at any time on our Past Events page.
WHAT’S IN AN OLD FASHIONED? Arrow
The Old Fashioned is a classic whiskey cocktail that you can make at home using just three ingredients: Bourbon, bitters, and simple syrup. It’s often garnished with an orange swath and/or a brandied cherry.
Elijah Craig Small Batch offers the right balance of rich flavor and full body that's perfect for this spirit-forward cocktail. Its signature warm spice and subtle smoke flavor complement the sweetness and spiciness of the cocktail's key ingredients. Click here to get the recipe!
WHAT IS THE OLD FASHIONED SWEEPSTAKES? Arrow
From Sept. 1st – Nov. 15th Elijah Craig will donate monies (up to $100,000) to the Restaurant Workers’ Community Foundation for every Old Fashioned Sweepstakes entry. Participants will be entered to win one of 500 home bar kits, including an Elijah Craig mixing glass, julep strainer, bar spoon, and hat.
Ways To Enter:
Option 1: Share a photo or video of your Old Fashioned cocktail on Instagram using the hashtag #OldFashionedWeek and tag @ElijahCraig. Elijah Craig will donate $5 for each entry.
Option 2: Fill out the online registration form at OldFashionedWeek.com. Elijah Craig will donate $1 for each entry.
HOW OFTEN CAN I ENTER THE SWEEPSTAKES? Arrow
You may enter once per entry period, for a total of 8 entries. For the complete list of entry periods, check the full official rules here.
WHEN DOES THE SWEEPSTAKES END? Arrow
The Old Fashioned Sweepstakes ends at 11:59:59 p.m. EST on November 15, 2021.
From Our Accounts
I’M A BUSINESS OWNER. HOW CAN MY
BAR/RESTAURANT PARTICIPATE? Arrow
Bars and restaurants across the country are invited to put their unique spin on the Old Fashioned using Elijah Craig Bourbon and feature it on their cocktail menus. Register your bar or restaurant here to be listed as an official Old Fashioned Week participant!
WHAT DOES IT COST TO PARTICIPATE
IN OLD FASHIONED WEEK? Arrow
There is no charge for registering to participate in Old Fashioned Week.
HOW WILL CUSTOMERS BE ABLE TO FIND MY BAR/RESTAURANT DURING OLD FASHIONED WEEK? Arrow
Once your bar is registered, your listing will appear in search results in our “Find A Bar” feature. This tool lets consumers search for participating bars and restaurants by ZIP code, letting them know where they can go to enjoy an Elijah Craig Old Fashioned near them. Additionally, Elijah Craig is running a series of media components driving traffic to the “Find A Bar” page.
HOW ELSE CAN I LET MY CUSTOMERS KNOW MY
BAR/RESTAURANT IS PARTICIPATING? Arrow
We have created a toolkit of digital assets for your bar/restaurant to use to promote Old Fashioned Week. It includes social media images, newsletter banners, as well as messaging suggestions. We also encourage you to post your own Old Fashioned photos and videos to your channels up to and during Old Fashioned Week. Reach out to your sales rep for access to the toolkit.